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A proper go to market strategy is critical to your success. It helps you think through many of the elements involved in positioning and selling your product or service.
When done properly it provides a framework for success and answers questions like: Who should we target first? How much should we be spending on ads? And, what channels (PPC, SEO, Social, etc) should we use to drive sales?
Unfortunately, most small business owners and first time founders don’t take the time to create this essential business document. Instead of working from a well-thought out plan, they make decisions “from the gut” and inevitably end up floating through their business journey without a clear plan for success.
In this session we’ll review the framework that Navigate Founder Pedro Sostre has used to drive over $100M for early stage startups.
We’ll dissect how to create a tactical action plan to improve sales, launch new products, re-launch your brand, or move existing businesses into new markets.
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