Customer Journey Mapping | General Assembly

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Consumer empathy. It’s the key to successful product strategy, design, and marketing. Through it, we find unanswered questions, unmet needs, and idea­ catalyzing behaviors. But building a business, product, or service around a point­-in-­time understanding of your consumer is a strategy destined to fail. To successfully create an offering that dramatically shifts behavior, organically generates habitual engagement, and promotes a profitable viral cycle, we must first understand the consumer journey.

This introductory workshop will teach you a multidisciplinary approach to consumer journey mapping research, design, and implementation. Having successfully designed and implemented consumer journey maps for clients like Anthem Blue Cross, Sprint, Target, and Taco Bell, this team of subject matter experts will use real project expertise to equip you with the approach, tools, and knowledge to successfully employ consumer journey mapping in product design, service design, marketing, and business design.

Takeaways

• ● Where and how to find the necessary data and research inputs to customer journey maps 
• ● Proven consumer journey map design methodologies used for major brands and products 
• ● How to implement consumer journey maps as shown by real business case studies

This is part of the Built in Broward series led by Black Valley Digital, General Assembly, Broward County Libraries, Creation Station, and Venture Cafe Miami.