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What is this User Experience (UX) Thing? | General Assembly

November 5, 2020 @ 6:00 pm - 7:30 pm

Click Here to RSVP

Click here to join the session at #VCMVirtual on Thursday!

As people become more advanced users and technology continues to rapidly evolve, providing a positive user experience will become even more critical to achieving organizational goals. The term user experience is being shouted from the rooftops, but what does it all really mean? And how do you talk about it without sounding like an idiot?

User Experience is an exciting wave of transformation that effects many verticals, jobs and businesses. In this 101 level class we will explore this buzz-worthy concept and break it down into meaningful, actionable bits.

  • Why a user’s experience matters
  • What makes an experience “good”
  • How to understand users
  • The specialities within User Experience

This is an ideal 101 class for someone who has heard the term UX and maybe even understand the basics, but is not sure what it really means to them. Developers, Business People and Designers may especially benefit from this survey of a rapidly developing field.


  • None


  • Think about user experience as related to your role and business
  • Understand the basic process and tools to create great user experience design
  • Hold your own in a conversation about the importance of the user’s experience in business decisions

This is part of the Built in Broward series led by Black Valley Digital, General Assembly, Broward County Libraries and the Creation Station, in partnership with Venture Cafe Miami.

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